Dettol Anti-bacterial Laundry Cleanser and UK children’s medical research charity, Sparks, are working together to make a difference to children’s health both at home and abroad. We are asking you to help make a difference to young lives by donating your used baby blankets and ‘keep the memories, not the bacteria’. For every blanket collected, £1 will be donated to Sparks to help to improve children’s health in the UK.
Why baby blankets?
Baby blankets symbolise a very special time in both a mother and child’s life, holding many precious memories of the early days of life. However, many babies across the world will never get the chance to experience even the simple comfort that a warm, hygienically clean blanket brings.
Every minute of every day, approximately 50 babies are born into poverty and will experience conditions lacking basic essentials including hygienically clean blankets. This is your chance to make a difference to the health of those children, as well as raise money to improve the health of babies in the UK.
We are pleased to announce that Rachel Stevens is the new ambassador of Dettol Anti-bacterial Laundry Cleanser supporting the Dettol Baby Blanket Donation. Rachel has very kindly donated the first blanket to the campaign and will be working with us to help make a difference to underprivileged children both in the UK and abroad.
Why 'Keep the memories, not the bacteria'?
Laboratory tests commissioned by Dettol - on washed blankets donated by volunteer mums - show that baby 'blankies' carry a variety of bacteria even after a 40°C wash. In-fact, a third of the washed blankets harboured coliforms – a group of bacteria linked to faeces. The good news is that Dettol Anti-bacterial Laundry Cleanser kills 99.9% of bacteria even at temperatures as low as 30oC, so while you can safely wash away the bacteria, your memories will last forever!
How to help – share your memories, donate a blanket and we will ditch the bacteria
Dettol and Sparks are calling out to mums across the UK to “keep the memories, not the bacteria”. Simply post us a baby blanket to the Freepost address shown at the top of the page, then share on Facebook with Dettol's Mission for Health your special baby blanket memories and photographs. Or tweet @DettolBlanket remembering to include the hash tag #sharethememories. Once collected, Dettol Anti-bacterial Laundry Cleanser will ditch the bacteria by ensuring the baby blankets are hygienically washed before being re-distributed to families in need. Dettol Anti-bacterial Laundry Cleanser has also pledged to donate £1 to Sparks for every blanket collected to raise much needed funds for UK families who are affected by serious illness or disability.
Each year less than £10 per child in the UK is spent on research into children’s health yet one in 30 babies is born with a condition that may affect them for life. As a leading children’s medical research charity, Sparks is dedicated to funding pioneering research that will change this for children and their families.
Sparks’ projects find ways to diagnose, treat and prevent conditions in four key areas: pregnancy and birth, first months of life, infancy and early childhood and rare childhood diseases. Findings from Sparks’ research projects can make a lasting difference to the lives of children and families affected by serious illness or disability. Visit www.sparks.org.uk to find out more.
Sparks’ registered charity (no.1003825 England & Wales; no. SCO39482 Scotland)
£1.00 to be donated to Sparks for every blanket received up to 5,000 blankets.